Filed under SEO Company
So maybe you've tried, once or twice to present the idea of search engine marketing to your boss. To you, it’s clear to you that SEO services would boost business and increase profits, but they've remained the proverbial stick in the mud. Stuck, and proud of it. They want to stick to "tried and true" but don’t realize that sticking around will leave them behind! Or maybe they already know that getting SEO services is a good idea, but want to see if you’re dedicated enough to convince them. Knock their socks off with these simple and effective tips for convincing them that internet marketing is the solution they've been looking for, or didn't even know they needed, but will be lost without!
We aren't talking about a bear in the woods, this is serious business. If you’re company was a store in a strip mall, would they rather it be on a quiet street where the squirrels gather and the dust flies, or on the busy street with tons of exposure and traffic? A website without marketing is good for little more than tumbleweeds and acorn storage. This leads to the next tip, which adds value to something they already own.
Reveal an Ignored Investment
Whether the website is old or new, some type of resources or money was spent on it. A great point you can make to your boss is that the website has the potential to be more than a product; it is an investment that could, and should, be working for them! A website that just sits around without any marketing (and as a result, no traffic) is like buying some gourmet candy for a party and then putting it in the hall closet, then just hoping that someone who’s hungry will happen to look behind that door, and then counting on them to spend enough time looking in the closet that they find the bowl, and then actually reach into the bowl to realize that it’s quality candy that they should taste! If you bought the candy for the party, and WANT people to eat it, then shouldn't it be accessible? And honestly, if the candy is that good, why is it in the closet in the first place? I think I’d trust the newer and obviously more readily available candy out in the open, where it’s easy to find.
Mention The Competition
Every single business out there has a competitor of some kind, and therefore, if someone is a boss, they have probably already come to this realization at some point. We study the competition, figure out how to be the same, better or different. One of the things that you need to point out is that your competitors, by having their websites marketed, are much more visible to potential customers and clients. Before you can convince them that you are the best, they have to actually FIND you first! Do a little research beforehand (bosses love research) on what competitors have websites that are ranked higher than yours or are even at the top of the search engines. Explain how no matter how good a product your company has, nothing can beat a product that is easy to find! Emphasize the point that investing in quality website marketing will give you an EDGE over the competition. And in the case that your competitors aren't ranked? Perfect. The sooner you get to the top, the better, because search engines like to reward long standing sites who are serious about their businesses and are marketed properly.
Secure the Personal Relationship
So your boss is all about building "personal professional relationships" with clients and doesn't think the website, or how much traffic it generates is important? Now as tempting as it might be, DO NOT ask the question "Then why do we have one?"
because said boss might move even farther back in time out of fear that they are losing touch with the customers (and out of wounded pride). Then present this: When you tell a prospective client about your business, hand them some marketing materials, and tell them to give a call or look up the site sometime, do you really think they will go find the card when the times comes to actually do that? They might, but the overwhelming majority of people will go to their favorite search engine, usually Google, and begin searching keyword phrases that pertain to your business… Now wouldn't it be a shame if that personal relationship you built with that client over all those years was destroyed by a competitor whose shiny and high ranked website was seen before yours? Customers are only human, and if they find something close enough to what they are looking for, no amount of personalized pens and notepads will remind and motivate them enough to want to find you in the vast digital haystack of the internet!
Keep it Fresh
Every company wants to keep up with and surpass their competitors, and another way to do it is by keeping up with the trends in the market. Now your boss might admit that SEO services might help, but that older methods like cold calls, direct mailers, or yellow page ads work better. The fact is that 82.6% of internet users use search engines to research products or services online, and the number of internet users is growing every day. Getting professional SEO services for your website will not only help get your site to the top of the search engines where potential (and current!) customers can find you, but it will help keep you there, and keep new traffic coming every day.
Present Undeniable Facts
Now's the time to bring out that research. Break out the poster board and markers, create a digital slide show, write a paper… Put it on a cake, or stuff it in a giant fortune cookie if that’s what will get your boss interested! You can go as far as using online tools to show your boss your rankings (or lack thereof) and then give them the bad news… Your competitors’… they have higher rankings than you, and because they are so accessible, they are getting business that could be yours. That’ll get their attention! There are many tools online that can give you these facts to present to them, and even the most stubborn of bosses can’t deny numbers. Include stats that are relevant to your business if possible, and if you think it will help, overwhelm them with so many details that they become convinced that you really must know what you’re talking about, and that they should really take the advice of such a intelligent person!
Treat it Like the TPS Report Memo
The number one best advice for convincing your boss that you need SEO services is to be persistent...beat it into them that your website can be generating more traffic, quality leads, and ultimately more revenue for the company. You know SEO is important, and the odds are that your fellow employees know it too. In the end, whoever does the most convincing "get some SEO services" song and dance is the one who will get all the credit when business starts booming! Wouldn't you like to be the one who is given praise and thanks for all the increased traffic to their site? This is one situation, where the thought isn't what counts, but it's your action and persistence that does!